Becker’s Hospital Review: CEO of SnapMD’s Op-Ed: Optimizing the Future of Healthcare

Becker’s Hospital Review: CEO of SnapMD’s Op-Ed: Optimizing the Future of Healthcare

Optimizing the Future of Healthcare

Written by Dave Skibinski, CEO of SnapMD | May 8, 2017

Deploying a telemedicine program as part of a virtual healthcare strategy is now more crucial than ever.

According to a Grand View Research report, the global telemedicine market is expected to reach $113.1 billion by 2025 due to increasing incidence of chronic conditions and the rising demand for self-care. The rapidly growing telemedicine market was also recognized during this past American Telemedicine Association conference, along with the many challenges and opportunities providers face in deploying a telehealth program. One of the main challenges for providers is addressing the best way to deliver a seamless integration of telemedicine into care services to support the market expansion. One of the many opportunities presented by telemedicine – in addition to convenient access to care — is that it can be the thread that holds the continuum of care together.

Patients, especially the younger millennial generation, are now seeking healthcare services from an ever-expanding array of providers and locations. Healthcare organizations have recognized this and they are preparing to support the consumer push for on-demand, remote services. To break down these specific challenges and opportunities and help healthcare providers understand their virtual care options for deployment, we must look beyond the ATA’s theme of Telemedicine 2.0 to the next stage — enterprise-level adoption, or Telemedicine 3.0.

 

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